Pay-Per-Click (PPC) Services

Increase the visibility of your brand and products in search results with cost-effective pay-per-click (PPC) services by Samyak Online. Despite investing the best incapacity efforts, brands take time to rank high in organic search results because of tough competition. If you don’t want to wait for getting the leads and sales benefits through white-hat (ethical) search engine optimization (SEO), hire a PPC company.

What is PPC (Pay-Per-Click)?

PPC is an affordable and cost-manageable paid advertising channel offered by the number of online marketing platforms like Google, Amazon, Bing, Facebook, Instagram etc to help every size and type of business to stand out of crowd in the digital marketplace without waiting to rank at top in organic search results. As an advertiser, you place keyword-centric ads on the advertisement platform and pay for each click that takes the visitor to your business website/app.   A Pay Per Click advertising enables us to list your site at the top of the search engine results. You pay only when a searcher/ clicker clicks on your listing and connects to your site. You don't pay to list, you only pay for clicks or click-throughs. We list your website by selecting keywords that refer to your product or service. For each keyword, we determine for you how much you are willing to spend. The higher you bid the higher you will appear in the search results. An account with a PPC advertising is a great way to drive targeted traffic to the site because you only pay for actual clicks to your site. It is risk-free and a cheaper alternative to listing with the bigger search engines. Online businesses are facing close competition because of global exposure. If you are looking for the pocket friendly proven way to give your business a winning edge, PPC (pay per click) should definitely be your prime choice. We, at Samyak Online, have a special repute for being the leading PPC Company India that delivers the results much before than expectations by its customized PPC programs. PPC is must to have promotional services for the new website owners or for the e-commerce store owners whose business presence has low visibility in search results. There are many programs that are designed for online promotion but PPC if done by a professional PPC Company India like Samyak Online. We customize the packages as per your personal and business needs besides keeping a track of results.

Microsoft Advertising management services offer a cost-effective solution for scaling up your campaigns. With lower click prices compared to Google Ads and reduced competition, Microsoft Advertising allows you to reach a wider audience while maximizing your advertising budget. By leveraging this platform, you can drive more qualified leads, increase brand visibility, and boost website traffic. Microsoft Advertising provides advanced optimization tools for measuring campaign effectiveness and making data-driven improvements. Its intuitive interface simplifies campaign tracking, allowing you to monitor key performance metrics such as clicks, impressions, and conversions. Detailed reports provide valuable insights to inform future campaign decisions and optimize resource allocation.

One notable advantage of Microsoft Advertising is its association with Bing, which powers other search engines like Apple's Siri and Amazon's Alexa. By advertising on Microsoft's network, you can tap into a diverse and engaged user base, reaching customers who use Bing and Yahoo search engines.

As a Microsoft Advertising (Bing Ads) Agency, we offer a cost-effective solution for scaling your PPC campaigns. With lower click prices, wider reach, and advanced optimization tools, you can drive more qualified leads at a lower cost. By leveraging the power of Microsoft Advertising, businesses can maximize their online advertising efforts and achieve growth and success.

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Pay Per Click marketing is an  SEM tool to get instant  visitors and traffic to your website. Search engines such as Google, Bing, Facebook etc. provides listings on a per-bid basis. If you place the highest bid for a specific keyword or set of keywords, then you rank number one in these paid listing. If someone clicks on your PPC listing, he arrives at your website and you are charged the amount you bid. You may outsource our different PPC packages and cut your advertising budget substantially. When a user searches a product or service, the particular search engine automates an ad auction considering the following factors:

• Eligibility of ad account for the auction
• The order of placement of eligible ads on search results page
• How much the advertiser will pay for each click

Cost per click (CPC), set by an advertiser in the bidding system for the particular keyword/s, is the most powerful influencer to secure the placement in pay-per-click advertising. Quality Score (QS) is another influencer for the placement of ads in PPC. QS scales CTR (click-through rate), relevancy to search term, and the quality of user experience with the landing page. The order of placement of an ad can be assessed by calculating Ad Rank:

{Ad Rank = Max Cost per click (CPC) X Quality Score (QS)}

How to Start PPC Advertising

As an advertiser, you have many choices to choose the ad format:

Displaying PPC ad is a simple process

• Sign up for an advertising account with the PPC channel of choice.
• Create keywords oriented ads
• Define the maximum cost that you can afford to pay for each ad click
• Ad becomes eligible to be considered for the auction that triggers automatically when a search with your keyword/s is initiated
• The auction process determines the placement order based on different metrics
• You pay for each click on your ad; that’s why, PPC meaning stands for-pay-per-click.

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Display Network reaches to 90% of internet users.(Google)

74% of brands accept PPC as being a powerful growth driver. (State of PPC 2019/2020, 2019)

If you feel that granular targeting, quick leads generation, short-term promotional campaign, product specific low-cost promotion, quick experimentation, getting data-driven metrics like aspects can improve your marketing results, the PPC is an all-budget-fit paid marketing tactic that you should apply. Cost and ROI are the prime decisive factors for implementing any marketing plan. The objective-oriented PPC management maximizes the return making the entire PPC plan affordable. The top benefits of hiring a PPC agency include:

• You have high targeted- visibility along with search results to compete with an edge even if your organic search engine ranking is not high; your benefit is improved leads and sales
• You pay only for the clicks at your ad; it means it is highly affordable 
• You have the freedom to set and alter the limits of PPC budget; it means you have better control of marketing expenses
• PPC empowers you to reach a wider community of potential buyers; it means brand image strengthening and improved local visibility of products/services 
• You can monitor the effectiveness through a range of  ‘Real Time’ metrics; it means you can formulate and change the target marketing campaign strategy for the particular keywords for the best gains
• It is easy to set and manage with the freedom to choose the keywords; it means you can optimize a PPC campaign for a particular product promotion for particular period   
• PPC, the best paid advertising method, provides additional traffic; it means PPC supports SEO objectives

Scope of PPC Advertising Services What We Offer

The scope and quality of pay per click management services contribute at large to the success of the PPC campaign. As being the prominent PPC economics experts with years’ experience, we guarantee for the best gains of the lowest-priced PPC campaign irrespective to preferred PPC channel. We customize pay per click services for the particular set of objectives; therefore, we offer maximum options to optimize the PPC campaign in line with the budget and marketing plan:

• Keyword Research & Analysis: We use a myriad of analytical tools to assess and predict the keywords’ performance in line with your PPC campaign objective. Our pay per click marketing specialists identify the most promising keywords based on search volume, competition level, audiences’ interest, and relevance.
• Paid Search Advertising Strategy Development: Our experienced paid search marketing specialists formulate and optimize the PPC marketing strategy and PPC bidding strategies based on the monitored real-time data-driven results.
• Ads A/B Split Testing: As being one of the top PPC advertising company, Samyak Online has efficient PPC professionals who believe in doing only the best suitable activities with justified reasons. Ads A/B split testing is a part of testing the quality, suitability and potential of created PPC ads with variations of layout, headline, image etc.
• Social Media Advertising: Our pay- per-click experts analyze the social media behavior of the target audience and to optimize images, texts and videos in line with their likings to improve brand engagement.
• PPC Ads Management: PPC specialists at Samyak Online audit the PPC strategy regularly ensuring the maximum reach to target audience. PPC audit helps you improve SEM targeting and link-extensions to increase buyers’ engagement with the brand.
• Conversion Rate Optimization: Our PPC ad copywriters create persuasive ads aligned to landing pages to ensure trustworthy user-experience. Capturing the sales opportunities at right time helps you covert the potential customers into buyers. 
• YouTube Ads development: We have a dedicated team of YouTube ads creators who develop engaging, convincing, and encouraging in-stream YouTube ads to persuade your clients to buy.     
• Multi-Location PPC: Multi-location PPC helps you target the audience at different locations with different demographics. Our PPC ad experts localize the callout extension, site links, and ad copies for multi-locations.

And, we offer more to add a long-term effective competitive edge to your optimized PPC advertising campaign.

PPC audit is a set of activities performed to assess and the performance of an ongoing PPC campaign with the intention to get data-driven based metrics for making the recommendations to improve overall PPC performance and benefits. As being the top-performing PPC company, Samyak Online offers PPC audit services integrated in pay-per-click services package.

Why Should You Have A PPC Audit?

If you are not satisfied with the gains of an ongoing PPC campaign and want to improve the ROI of PPC advertising, it is time to hire the best PPC audit agency like Samyak Online. A tailor-made strategic approach for PPC audit guides you to leverage the benefits of PPC marketing campaign:

• You come across the hidden performance issues
• You come across the real-time performance of PPC strategy
• You come across data-driven recommendations to improve the PPC marketing performance
• You come across the behavior of potential buyers
• You come across many insights that help you optimize spending over PPC

What We Do as PPC Audit Experts

For being a trustworthy top PPC management agency, Samyak Online conducts PPC audit with the widest reach approach. Our strategic PPC audit services are tailored to provide you the metric-based insights so that you could plan and manage the budget for the PPC campaign according to predictions. The highly affordable PPC audit services include:

• Audit of PPC account details
• Audit of ad campaign structure and ad groups
• Audit of keywords
• Audit of conversion rate
• Listing of data-driven recommendations for optimizations
• Audit of relevance between ad copy and landing page
• Audit of bid management settings
• Transparent and comprehensive PPC audit report generation ….. others

How to Perform PPC Audit
A DIY PPC Audit Checklist

You might not be a trained PPC specialist, yet the following checklist will help you assess your PPC campaign performance with a strategic pay-per-click audit:

• Choose a Period: Setting a long enough period (at least three months) to get sufficient data about the PPC performance is the very first step. 
• Import the Accessed Data: Ad account facilitates you to import the complete data or the custom data to your account in an Excel spreadsheet that simplifies viewing, finding, segmenting, and analysis.   
• Keep Budget Information Ready: While conducting a PPC audit, it is a must to have documented budget limits and spending for each campaign. The detailed budget information is must to calculate cost-per-click (CPC). CPC is the core factor that decides the success rate of a PPC campaign.
• Review the Quality of Ad’s Content: Think like a buyer! Does your ad content respond to targeted buyers’ needs and expectations? Does the ad content have easy to use CTA? Is your ad content keyword-oriented? Does your ad copy is professionally designed to encourage the visitors to act?
• Check the Quality Score: The combination of Quality score and bid decides the placement of your PPC ad in display results. Quality score improvement is a consistent process; so, keep reviewing and improving it. To check Quality score, visit - https://support.google.com/google-ads/answer/2454010?hl=en.   
• Review Keyword Selection: The selected keywords and their optimized use in ad content drive in the success of A PPC campaign. The use of long-tail keywords is more effective to generate leads because keyword phrases of 3-4 words respond to more search queries.
• Check Click-Through Rate & Conversion Rate: The CTR & conversion rate are closely related and directly proportional i.e. higher CTR means higher conversion rate. If high CTR is not increasing conversion rate, it means, your directed web visitors are not getting the relevant information or good user-experience. So, check the relevancy of the landing page and PPC ad.    
• Review the Bids: The bids should be justified by the worth of the sale. Tracking the bidding is a consistent exercise of PPC campaign management. Analysis of bid amount helps you to reduce or increase the cost of a PPC campaign according to profitability.   
• Review Geo-Targeting: The location analysis helps you check in which particular locality your PPC ad performs well. Google Ads facilitates the advertisers to see the performance of their ad in different cities. The analysis helps you optimize ad spend for specific locations. 
• List the Points of Waste of Spend: The highest ROI is the top priority of any marketing campaign. If Google Ad’s campaign is eating your profits and funds without delivering justified returns, it is time to review the entire PPC strategy to find the gaps – irrelevant keywords, improper bidding, poor user-experience, absence of negative keywords, poor quality of ad content improper extensions, etc. 

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