Blogging Services

We create custom blog designs. We develop it on the WordPress platform. When we design blogs, we match your existing brand standards and color themes of your site. We will set up your RSS feed, install appropriate WordPress Plugins and add links your blogroll during the development stage. We will optimize the blog. We have the necessary experience to ensure that search engines are able to easily index your blog content. Blog Search Engine Optimization will increase the ranking of your site in search engines. Once the blog is set-up, the blogging activities can be started. We can make the research and identify your competitor's blog. We can propose a strategy that will help you differentiate your blog and provide value to your intended audience. Blogging requires developing a relationship with your audience. Interacting with blogs of the same niche can drive traffic to the blog.

Blog Writing Tips

You can attract prospects and clients in your niche market if you publish contents keeping in mind the following points:-

• Your reader will read your post looking for what is in it for them.
• The post should be free of typos and grammatical errors.
• Keep post short and simple as people read online and out of time. Publishing short posts more frequently is a better way than lenghty ones.
• The post should be live and to the point.
• The sentences should be short and one concept per sentence.
• It should be informal like you talk.
• The headline should be clear conveying the post message.
• Linking to other blogs and websites also helps you build a network of associates who will in turn link to your blog.
• Your post should have relevant keywords. This will help you to increase search engines rankings.

Branded Blogs Tips

Blogging is a great way to allow individuals to express their opinions, businesses to strengthen their customer relationships, and website owners to bring more exposure to their websites.

• Your blog must be creative and keep your readers interested in what you have to say.
• You should focus on one topic area. Th post must be related topic to the target market.
• The points should be to the point and clear in your blog posts.
• The readers should be able to post their views. It also keeps your blog up to date. Interactivity with readers is a key point in blogging.
• You must do regular updates and postings to your blog to keep the content fresh.

Do you really need a business blog?

If your audience largely consists of people who search for products in the newspapers, offline advertising might be more suited to your purpose.

If target audience does not use the internet, then starting a blog will just be a huge waste of time and effort.

If you are ready to put in the time and effort, your blog will serve as a good branding tool for your business. There are a lot of things that a blog can do for your business.

• Increase your visibility and search engine rankings.
• Brand your products & services.
• Build a community and network with people who have similar interests.
• Establish your credibility as an expert in your field.
• Reach out to potential customers.

You have to decide which platform will best meet your marketing objectives, time constraints, and personal preferences before you make your first post. If you are short on time and want to spend more time on writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad might serve your purpose better. If on the other hand, you want to have a customized blog, then a server-installed software, like Wordpress, b2Evolution or Movable Type might be just right for you.

The blog role in boosting your business can be ascertained by measuring your blog traffic and track sales lead that have come through a blog.

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