Re-defining Online Solutions Re-defining Online SolutionsOpen Graph Protocol transforms web pages into graph objects in the social graph by adding metadata in the head section of a web page.
<meta property="fb:admins" content="1152823691" />
<meta property="og:locale" content="en_US" />
<meta property="og:type" content="article" />
<meta property="og:title" content="SEO, Internet Marketing Company, New Delhi India" />
<meta property="og:description" content="Contact SEO, Internet Marketing Company, New Delhi India. Call 91-9810083308 now." />
<meta property="og:url" content="http://www.samyakonline.net/seo-company-new-delhi-india.php" />
<meta property="og:site_name" content="Samyak Online" />
<meta property="og:image" content="http://www.samyakonline.net/images/samyak-online-services-pvt-ltd.png" />
<meta property="og:image:type" content="image/png">
<meta property="og:image:width" content="646">
<meta property="og:image:height" content="220">
URL: https://developers.facebook.com/tools/debug
When we enter an URL in the Facebook debugger as shown in the above image, it parses and generates the graph code in JSON format as shown below.
When we post a link to our timeline on Facebook, Open Graph Protocol scrapes the page and collects data for title, description, picture, URL and then uses all these to display on Facebook.
Facebook uses Social Graph API for social plug-ins. The new plugins are:
Google uses open Graph Protocol for generating rich snippets to display in search results. The site showing with rich snippet means higher search engine visibility and click-through rates and a good user experience.
Google Structured Data Testing Tool:
http://www.google.com/webmasters/tools/richsnippets
Facebook:
https://developers.facebook.com/docs/opengraph/
Open Graph Protocol should be used on the website to make web pages semantic, searchable and higher visibility.
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